Attero’s Remarkable Journey: Transforming Trash into Treasure, A Rs 300 Crore Success Story
In the dynamic realm of startups, tales of success continuously unfold, and today we present the narrative of Attero, a Noida-based startup that has not only reached the pinnacle of success with a valuation of Rs 300 crore but has also left an indelible positive impact on the environment.
Attero, founded in 2008 by Nitin Gupta and Rohan Gupta, stands out for its innovative approach to recycling electronic waste, including damaged laptops, phones, and tablets. Nitin Gupta, an MBA graduate from London Business School, and Rohan Gupta, an engineering graduate, embarked on this venture at a time when India held a significant position as a major contributor to global e-waste.
The surge in demand for laptops and mobiles had resulted in a corresponding increase in electronic waste in India. In response to this environmental challenge, the founders initiated Attero, aiming to both capitalize on e-waste and contribute positively to the environment.
Today, Attero excels in extracting valuable metals such as gold, silver, aluminum, and copper from a variety of electronic devices, including laptops, mobile phones, televisions, tablets, and refrigerators. As technology advanced, Attero’s founders delved into researching the recycling of Li-ion batteries, a significant component of e-waste. Their success in this endeavor, starting in 2019, has further boosted the company’s profitability.
With a forward-looking approach, Attero has secured patents for 38 technologies, safeguarding their innovations and ensuring they stay ahead of future challenges. Notably, the company holds a patent for its groundbreaking technology in recycling Li-ion batteries.
As per Inc42 reports, Attero stands as a profitable business, raking in a profit of Rs 40 crore in the last fiscal year (FY22) and boasting a revenue of approximately Rs 214 crore. Moving into FY23, the company has already reached a revenue of around Rs 300 crore, with expectations of further growth.
Attero not only thrives in the business realm but also contributes to the market with high-quality products, including 99% pure cobalt chips and pharmaceutical-grade lithium carbonate products. Positive consumer reviews attest to the satisfaction of their domestic and international clientele.
While currently operating in limited locations, Attero has ambitious plans for international expansion in the coming years, projecting a substantial revenue increase to Rs 8,000 crore within the next three years. As the company continues to thrive, its story stands as a testament to the possibilities of innovation and environmental responsibility.
For those curious about the largest recycling company in India, Attero takes the lead, making significant strides in recycling the nation’s e-waste. Situated in Noida, India, Attero is making waves on both the national and international stages, demonstrating the transformative power of sustainable business practices.
FAQ’S About Attero
1. What does Attero specialize in?
– Attero specializes in recycling electronic waste, extracting valuable metals from damaged laptops, phones, tablets, and other electronic devices.
2. Who are the founders of Attero?
– Attero was founded in 2008 by Nitin Gupta, an MBA graduate from London Business School, and Rohan Gupta, an engineering graduate.
3. What types of metals does Attero extract from electronic devices?
– Attero extracts metals such as gold, silver, aluminum, and copper from a variety of electronic devices, including laptops, mobile phones, televisions, tablets, and refrigerators.
4. When did Attero start recycling Li-ion batteries?
– Attero began recycling Li-ion batteries in the year 2019, expanding its focus to address the significant e-waste generated by these batteries.
5. How many patents does Attero hold?
– Attero holds patents for 38 of its technologies, showcasing its commitment to innovation and protecting its advancements in electronic waste recycling.
6. What are some of the products offered by Attero?
– Attero provides high-quality products in domestic and international markets, including 99% pure cobalt chips and pharmaceutical-grade lithium carbonate products.
7. How profitable is Attero?
– According to Inc42 reports, Attero is a profitable business, earning a profit of Rs 40 crore in the last fiscal year (FY22) and boasting a revenue of approximately Rs 214 crore.
8. Where is Attero located?
– Attero is located in Noida, India.
9. What is Attero’s revenue projection for the next three years?
– Attero aims to increase its revenue to around Rs 8,000 crore within the next three years, driven by international expansion and continued growth.
10. How does Attero contribute to environmental sustainability?
– Attero contributes to environmental sustainability by recycling electronic waste, reducing the environmental impact of discarded electronic devices and promoting the circular economy.
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