Manchester City : The World’s Most Valuable Football Club Brand and Their Unstoppable Rise to the Top
Manchester City Football Club has secured the prestigious title of the most valuable football club brand in the world, according to the Brand Finance Football 50 Report. This remarkable achievement marks the first time that an English club has held the top position in six years, with Manchester City surpassing the renowned Real Madrid.
The report highlights an impressive 34% growth in City’s brand value since the onset of the COVID-19 pandemic. Factors contributing to this substantial increase include the club’s decade-long dominance on the football pitch and its status as the highest-earning club among those featured in the report.
The 2022/23 season has proven to be an extraordinary one for Manchester City, both on and off the field. Recently, the club claimed victory in the FA Cup, securing a domestic double after their consecutive Premier League triumph last month. The team’s success is poised to continue as they compete in the UEFA Champions League Final this weekend, aiming to add more silverware to their already historic season.
Notably, Manchester City has also clinched the top spot in the Deloitte Money League for the second consecutive year. This achievement follows the club’s announcement of record-breaking revenues amounting to £613 million, along with profits of £41.7 million—a figure more than double their previous record. Additionally, City has experienced significant growth in its commercial portfolio, forging partnerships with new collaborators and securing long-term renewals throughout the season. The club’s retail division has also shattered records, with extraordinary demand for the 2022/23 season kits. The latest kit launch witnessed an astonishing rate of one shirt sold every 12 seconds on the first day of sales.
The widespread popularity of Manchester City is further evidenced by its exceptional growth and engagement on social media platforms. Notably, the club has emerged as the most popular European team on YouTube, boasting the highest number of active users and video views throughout the season.
Looking towards the future, Manchester City has submitted a planning application to the Manchester City Council, outlining its vision for an unparalleled fan experience and an all-encompassing entertainment and leisure destination at the Etihad Stadium. This ambitious project, if approved, would necessitate an additional investment of £300 million from the City Football Group, further contributing to the organization’s commitment to development and regeneration in East Manchester.
Roel de Vries, the Chief Operating Officer at City Football Group, expressed his pride in the club’s recognition as the world’s most valuable football brand. He emphasized that this accomplishment signifies the remarkable growth journey of Manchester City in recent years, not just in terms of their brand but as an organization as a whole. De Vries commended the club’s consistent performance and its record-breaking achievements both on and off the field, while also highlighting their commitment to financial sustainability.
Looking ahead, Manchester City remains steadfast in its dedication to investing in key areas such as football talent, the city of Manchester, the local community, infrastructure, and fan experience. The club has a proven track record of innovation and is eagerly anticipating the next chapter in its illustrious history.
In conclusion, Manchester City’s ascent to becoming the world’s most valuable football club brand is a testament to its exceptional growth and success. The club’s unwavering commitment to excellence, both in sporting achievements and business endeavors, has positioned it at the pinnacle of the footballing world. With a forward-looking approach and a focus on sustainable development, Manchester City is poised to continue shaping the future of football on and off the field.